Introduction
The web-based platform RESETLYTICS.com has an architecture that includes three major layers and related interconnections: the data layer (including APIs to fetch data from various sources) where data is internally stored and managed; the so-called application (or logic) layer, where most of the data processing related to the purpose of the module takes place; and a top presentation layer that provides user interaction, that is, aiming to display information and to collect information from users. RESETLYTICS.com has several modules incorporated, namely forecast, service quality, self-diagnostic sustainability, sentiment analysis, and community. These module tools will allow businesses to understand their performance versus other members of the consortium and identify opportunities for improvement using benchmarking practices and metrics. The results are expected to foster the whole economy of the surrounding regions, with new businesses and jobs being created because businesses and institutions will have a platform where they can follow the level of quality, satisfaction, and sustainability over time and exchange ideas and best practices. In this vein, forecasting allows users to access to information generated by the forecasting module, whether looking from a generic European perspective or more specifically to a country of concern. This module is able to use secondary data at European or country level to provide market provisions for the future. Service quality module is a measure tool that use a scale that measure the quality of services from the customers’ perspective. This module uses a questionnaire to be fulfilled by customers of SMEs and then display the aggregated results that allow managers to understand how customer perceive the quality of the service provided. self-diagnostic sustainability is a measure tool that use a scale that measure the sustainability concern and applications from the SMEs and municipalities managers’ perspective. This module uses a questionnaire to be fulfilled by manager of SMEs and Municipalities and then display the aggregated results that allow managers to understand how they are positioned in terms of sustainability. This module is a self-diagnostic. Sentiment analysis uses data from reviewers to perform a sentiment analysis technique, that is, use an approach to natural language processing (NLP) that identifies the emotional tone behind a body of text. In this module the platform displays the sentiment analysis related to the company, including the relative positioning when the overall companies are considered. Community refers to a place that allows SMEs and Municipalities to discuss among themselves about practices and improvements. This module is incorporated in the platform through the forum DISCOURSE.
Primary Goals
The main aim of creating RESETLYTICS.com is to empower entrepreneurs and municipalities to improve their performance by means of tracking their current indicators, fostering best practices, and exchanging processes and solutions. The set of application modules of data analysis is combined in a data visualization platform producing indicators and inferring causality relationships in longitudinal data. Thus, the data visualization platform will allow to follow the evolution of the different indicators and at the same time, exchange and discuss best practices to leverage partners that are having less positive performance.
Key Features
RESETLYTICS.com has several modules incorporated which: allows users to access to information generated by the forecasting module; visualize the perception of quality perceived by customers; acknowledge the self-diagnostic sustainability; sentiment analysis through reviews of the customers; and exchange best practices and ideas through the forum DISCOURSE. Therefore, key features allow to have in an unique platform diverse relevant modules that help SMEs and Municipalities to better understand their positioning and strategically take decisions for the future.
Who can use and benefit from RESETLYTICS?
Resetlytics will mostly cater to two kind of audiences:
Registered users from SMEs and Municipalities:
• Creation and management of questionaries that will help companies to collect information from their customers; the collected data also supports the Resetlytics modules
• Visualization of sentiment analysis related to the company, including the relative positioning when the overall companies are considered
• Visualization of results inferred from the questionaries within the scope of the modules of service quality, self-diagnostic and sustainability
• Access to information generated by the forecasting module, whether looking from a generic European perspective or more specifically to a country of concern
Public in general (non-registered users):
• Visualization of generic information about the RESETTING project
• Visualization of information generated by Resetlyics modules but not directly related to the registered RESETTING stakeholders
How Can I use it?
SMEs and Municipalities can use RESETLYTICS.com to:
-Creation and management of questionaries that will help companies to collect information from their customers; the collected data also supports the Resetlytics modules;
-Visualization of sentiment analysis related to the company, including the relative positioning when the overall companies are considered;
-Visualization of results inferred from the questionaries within the scope of the modules of service quality, self-diagnostic and sustainability;
-Access to information generated by the forecasting module, whether looking from a generic European perspective or more specifically to a country of concern.
For instance, if an SMEs desire to know the market trend, they can access the module Forecasting. When SMEs intend to understand if the emotions patterns in the reviews or comments of the customers tend to be more positive or negatives, SMEs managers or Municipalities should access the module called sentiment analysis.