Adventure Travel Trade Association

The Adventure Travel Trade Association (ATTA) is a global mission-driven organization representing the active, outdoors and adventure travel industry. ATTA’s mission is to inspire, connect and empower the global tourism ecosystem to deliver experiences that protect nature and culture, and create shared economic value.
Established in 1990, the Adventure Travel Trade Association (ATTA) serves a community of more than 32,000 trade industry professionals from over 100 countries. This community consists of professional members, news subscribers, and community members. Over 1,000 businesses are represented with 7,000 individuals from those member businesses actively engaging in the ATTA community.